Apple Arcade Privacy Policy

Effective date: April 2024

Sega of America, Inc. may collect information about you in association with your use of this game for Apple Arcade. This privacy policy explains the limited cases in which we collect, process, and protect your information in association with your use of this game for Apple Arcade, as well as your rights and choices about such collection, and processing.  

By using this game for Apple Arcade, you acknowledge that you have read and understand the terms of this privacy policy, including how we process personal information you provide to us. Sega of America, Inc., located at the address set forth in Section 7 “Contact Us” is the data controller for the information collected in association with this game for Apple Arcade. 

Sega of America, Inc. is a valid license and participating member of the Entertainment Software Rating Board’s Privacy Certified Program (“ESRB Privacy Certified”). To help protect your privacy, we have voluntarily undertaken this privacy initiative and have had all the Products where this privacy policy and an ESRB Privacy Certified seal are displayed, reviewed and certified by ESRB Privacy Certified to meet established online data collection, use and disclosure practices. As a licensee of this privacy program, we are subject to audits of our Products and other enforcement and accountability mechanisms administered independently by ESRB Privacy Certified.  

The privacy policy may be revised periodically, and any such revisions will be reflected by the “Effective Date” above. Please revisit this page to stay aware of any changes. If we make material changes to this privacy policy, we will provide you with additional notice of such changes by providing alerts within our games for Apple Arcade.  


1. Information we collect

We do not collect information about you from this game for Apple Arcade except for:

(a) Email address for customer support

If you choose to contact customer support, your communication to us will be sent via email. Our customer support platform will store your email address so we can reply to your message. 


2. HOW WE USE THE INFORMATION WE COLLECT 

We process the information we collect for the following purpose(s): 

(a) CUSTOMER SUPPORT 

We process personal information you provide via customer support requests to reply to your questions or queries, to provide customer support and resolve problems relating to this game for Apple Arcade under the relevant terms of service. We may share non-personal information about your issues with this game for Apple Arcade with our development team to identify areas and issues we can improve in our other games for Apple Arcade. 


3. SECURITY AND DATA RETENTION 

We take reasonable physical, technical, and organizational measures to protect your information from unauthorized access and against unlawful processing, accidental loss, destruction, and damage.  

We may retain a record of your stated objection to the processing of your data, for the sole purpose of ensuring that we can continue to respect your wishes not to contact you further, during your objection's term. We will take appropriate steps to seek to destroy or permanently de-identify personal information to the point this information is no longer needed by us for our business or legal purposes when you withdraw consent (as applicable) or at your request. 

If you choose to contact customer support, we will delete the communication log within 30 days of completion of your customer support enquiry.  


4. YOUR CHOICES AND RIGHTS 

We respect the rights you may have under applicable law to request access to your personal information and where applicable, to request to receive that information in a commonly used electronic format (or ask for this information to be provided in that format to a third party where feasible). You may also have the right under applicable law to request the correction or erasure of your personal information, to seek to object to the further processing under certain circumstances of your information or to request that the processing of specific information about you is restricted while we verify or investigate your concerns about this information. We do not verify the correctness of your personal information.  

Your game profile is stored locally on your device and in Apple’s iCloud – we do not collect this, or any other personally identifiable data (other than information provided in Customer Support communications). In addition, you may contact us as described in Section 7 “Your Questions and How to Contact Us” to exercise any of your rights. You may also contact ESRB Privacy Certified at https://www.esrb.org/privacy/contact or privacy@esrb.org.  

 If you remain unhappy with a response you receive and are in the European Union, you can also refer the matter to your data protection supervisory authority.


5. NOTICE TO CALIFORNIA RESIDENTS

If you are a California resident, please also be aware that you are entitled to certain specific rights regarding your data under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”). California residents have the following rights:

  • The right to know what personal information is being collected about them.
  • The right to know whether their personal information is sold or disclosed and to whom.
  • The right to say no to the sale of personal information.
  • The right to access their personal information.
  • The right to equal service and price, even if they exercise their privacy rights.

We comply with the CCPA. We do not engage in the collection or sharing of your personal information, except minimally as described above in Sections 1 and 2, as of the effective date of this Privacy Policy. We do not “share” or “sell” your personal information as defined under CCPA.

For inquiries regarding this policy, please contact us as described below in Section 7 “Your Questions and How to Contact Us”. Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. In addition, if you believe that we have not responded to your privacy-related inquiry or your inquiry has not been satisfactorily addressed, please contact Sega of America, Inc.’s Data Protection Officer (dataprivacy@segaamerica.com).  


6. CHILDREN’S INFORMATION 

If we learn we have collected personal information of users under 13 or other applicable age of consent, we will take reasonable steps to remove it.  


7. YOUR QUESTIONS AND HOW TO CONTACT US 

If you have any questions or comments about this policy or our practices, you can contact us: 

By email at: help@segaamerica.com  

By telephone on: +1 (833) 390-0939 

By writing to us at:  

Sega of America, Inc.,  

140 Progress

Suite 100

Irvine, CA 92618 

USA 

You can also contact our Data Protection Officer at dataprivacy@segaamerica.com

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