California Privacy Notice
For more information about our Privacy Practices, please click here.
This section supplements our Privacy Policy with additional information for California residents about our information collection and use practices as required by the California Consumer Privacy Act 2018, as amended by the California Privacy Rights Act of 2020 (the “CCPA”), Privacy Rights for California Minors in a Digital World, and the California Shine the Light and provides information about California residents’ rights under those laws. In this section, the terms “personal information” and “sensitive personal information” have the meaning set forth in the CCPA.
The following chart provides information about our practices in the 12 months leading up to the effective date of this Privacy Policy in relation to the categories of personal information that we have collected from California residents generally, the purposes for which we use the information, and the categories of third parties to whom we disclose the information for business and operational purposes.
| Categories of personal information collected (see “The Information We Collect” section above for additional information) | Purpose of use | Categories of third parties to whom we disclose the personal information for business and operational purposes (See “How We Disclose the Information We Collect” section above for additional information) |
|---|---|---|
| Identifiers such as name, address, phone number, username, and email address; and information about your browser or device such as your IP address and device IDs |
|
|
Demographic information such as age or date of birth and gender |
|
We do not use your age or gender to deliver targeted advertising to you based on your age or gender in our mobile apps, nor do we share your age or gender with third parties to enable them to deliver targeted advertising to you based on your age or gender in our mobile apps, except that we may inform third parties if we know that you are under the age of consent (see Section 8: Children's Information). |
| Customer service information such as questions and other messages you address to us directly through online forms, by email, over the phone, or by post |
|
|
| Financial information such as credit card information stored by our payment processors on our behalf |
|
|
| Transactional information such as information about your transactions with us and related to your attendance at events or programs |
|
|
| User-generated content such as any user-generated content you voluntarily decide to provide through the Products, including photographs, or other information you provide in connection with your account |
|
|
Survey, research, feedback, or sweepstakes information such as information you provide in response to a survey or sweepstakes on in relation to the Products |
|
|
| Internet network and device activity data such as browsing information and usage information |
|
|
| Geolocation information such as your approximate location based on IP address |
|
|
Information about others such as if you submit information about others |
|
|
| Other information any other information that you provide in the course of using the Products |
|
|
SALE AND SHARING OF PERSONAL INFORMATION
As explained in the “How We Disclose Information” section above, we sometimes disclose information to unaffiliated third parties we collaborate with or that provide offers that we think may be of value to you. This disclosure of information may be considered a “sale” or “sharing” under the CCPA. We also provide personal information to third-party advertising providers for targeted advertising purposes, so that we can provide you with more relevant and tailored ads regarding our services, or use analytics partners to assist us in analyzing the use of our services and our user/customer base. The disclosure of your personal information to these third parties to assist us in providing these services may be considered a “sale” of personal information under the CCPA, or, the “sharing” of your personal information for purposes of “cross-context behavioral advertising.”
The following chart lists the categories of personal information we have sold or shared over the last 12 months and the categories of third parties to which we have sold or shared such personal information:
| Category of personal information | Categories of third parties to which we have “sold” or “shared” such personal information |
|---|---|
| Identifiers | Advertising partners and advertisers; Unaffiliated third parties for their advertising purposes; Analytics providers |
| Demographic information | Advertising partners and advertisers; Unaffiliated third parties for their advertising purposes; Analytics providers |
| Transactional information | Advertising partners and advertisers; Unaffiliated third parties for their advertising purposes; Analytics providers |
| User-generated content | Advertising partners and advertisers; Analytics providers |
| Survey, research, or sweepstakes information | Unaffiliated third parties for their advertising purposes; Analytics providers |
| Internet network and device activity data | Advertising partners and advertisers; Analytics providers |
| Geolocation | Advertising partners and advertisers; Analytics providers |
If you would like to opt out of our online disclosure such as through cookie and pixel technology of your personal information for purposes that could be considered “sales” for those third parties’ own commercial purposes, or “sharing” for purposes of targeted advertising, please go to the respective Sega property (e.g., sega.com, sega.co.uk, or the specific game website or app) and click on the “Your Privacy Choices” link in the footer of the website or settings menu of the app.” You must make this choice on each site/app on each browser/device you use to access the services. You must also renew this choice if you clear your cookies or your browser is set to do that. You can also submit a request to opt out of the use of your email address and other personal information related to that email address for targeted advertising purposes by emailing us at dataprivacy@segaamerica.com. Depending on your jurisdiction, you may be permitted to designate an authorized agent to submit such requests on your behalf. Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization.
Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, we recognize such preference in accordance with applicable laws.
OTHER CALIFORNIA RIGHTS
California Civil Code Section 1798.83 (“Shine the Light”) permits our customers who are California residents to request, once per calendar year, the following information from us: (i) a list of the kinds of personal information that we have disclosed to third parties for direct marketing purposes during the preceding calendar year; and (ii) the names and addresses of all of the third parties that received personal information from us for direct marketing purposes during the preceding calendar year. For inquiries regarding our disclosure policy, please contact us by emailing dataprivacy@segaamerica.com. Requests must include “Shine the Light Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code.
California Business and Professions Code Section 22581 (“California Privacy Rights for Minor Users”) permits you, if you are a California resident under the age of 18, to view, correct or remove information provided by you or publicly posted by you. For inquiries regarding our disclosure policy, please contact us by emailing help@segaamerica.com. Requests must include “California Privacy Rights for Minor Users Request” in the first line of the description and include your name, street address, city, state, and ZIP code.